A bit about me


Female | | from: China
I am currently in Beijing
13601118158(Mobile)
E-mail: linaguochina@gmail.com
Self-assessment
-I love education and culture industry. I have insight into the white collar professional market and youth consumer market
-7 years work in Marketing of education enterprise with bachelors degree in Journalism and communication,
- can communicate in good English and have basic experience in teaching English.
- I am Self-motivated and able to solve business challenges and provide solutions with minimal supervision
-Able to manage a team of internal staff and outside vendors to support our schools marketing efforts.
-Very hands on and want to get involved, especially when supporting activities outside the school.
-I am also creative, lively and dynamic with an entrepreneurial spirit. Resourceful and have a natural instinct for consumer marketing
-Ability to prioritize multiple projects, meet challenging deadlines and perform under pressure

Work Experience
2008/08 -- 2010/12: ABC language Training School |Marketing Manager
1. I was in charge of planning, managing the overall Marketing and PR activities in China.
2. I am not only add value to a marketing or promotional campaign with a clever idea but also execute flawlessly to make the promotion successful
3. Processing data and consumer research to make smart decisions with think strategically
4. Develop and manage multiple marketing channels.
5. Work with school staff and franchises to develop and maintain comprehensive marketing support program.
6. Work with PR and advertising agencies, designers, printers and other vendors to support marketing activities.
7. Analyze marketing effectiveness data to improve and refine marketing initiatives continuously.
8. Full budget responsibilities.
9. Staff management responsibilities

2007/05-2008/07
Switzerland| Learning foreign language and teaching mandarin

2003/08 -- 200704: Wall Street English Institute | Serious Consultant
1. Met or exceeded annual revenue target expectations. Introduce WSI courses to potential customers.
2. Design suitable courses for potential customers and minimize the refund of the course
3. Follow up with payment installment and guarantee the installments are paid on time and minimize the cancellation.
4. Student Follow-up
5. Complete Consultant's diary and working agenda on time and build up prospect, corporation rate and student database

Education Background
Beijing University | Journalism & Communication | Bachelor

Training
ABC Language Training Company /Training Course:Marketing Strategy

training course
Wall Street English Institute/Training Course:Professional Senior Consultant training

Language Skills
English:Excellent verbal and written communication skills in English and Mandarin.

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