A bit about me


Male | | from: China
I am currently in Shanghai
Personal Status
Name: Tao Li (Johnson)
Sex: Male
Marriage Status: Married
Mobile: 13311920290
Character: Mature, active, ready to take pressure & challenge

Education
University: Shanghai University of Finance & Economics
Major: Industrial Economics—Industrial Economics Management
Period: Sep 1986 --- Jul 1988
Degree: College

Training
 Sep.1991 — Jul.1992
International Trade in Shanghai University of Finance & Economics







Working Experience
 Mar 26 2010 – Now


Company: Coach China
Position: Director ,Business Development--South China(Including East, South East, South West and Central)
Main Responsibilities:
 Business development strategy setting
 City data and competition information Analysis
 Key accounts relationship
 New stores goal achieving
 Assets management
 Processes establishing

 Dec 2008 – Mar 25 2010

Company: Chamate Incorporate Company
Position: Deputy General Manager
Chief Development Officer
Main Responsibilities:
 Establish development strategy for the whole country
 Lead to achieve the goals of new stores
 Manage franchising business

 Mar 2000 -- Nov 2008


Company: Yum Restaurant China
Department: Market Development
Position: Deputy Director
Main Responsibilities:
- Mar 2000 – Aug 2002: South, Central and South West China
 In charge of the business development for Guangdong, Guangxi, Fujian, Hunan, Hubei, Sichuan, Jiangxi, Hainan, Yunnan and Guizhou total 10 provinces in 5 regional companies including strategy set up, team build up and the goals achievements
- Aug 2002 – Jul 2004: Headquarters of China
 Strategic customers’ management
 Business trainings arrangement
 Development strategy fine tuning
 New site assessment and approval
- Aug 2004 – Nov 2008: North China
 Take the leadership for Beijing, Tianjin, Hebei and Tianjin in Development Business
 Direct whole team to achieve targets
Achievements:
 Guide 5 divisions of Guangzhou, Shenzhen, Fuzhou, Wuhan and Chengdu which were far behind to surpass the rival company
 Keep the highest hit rate for the successful new stores. Retain the return of investment above 40%
 Build a strongest development team
Major Gains:
 Being rewarded with global supreme award by global president David Novak and President of Yum China. Moreover being recognized as the worldwide champion

 Apr 1998 -- Feb 2000

Company: Coca Cola (China) Beverage Co.Ltd.
Shanghai Shen-Mei Beverage & Food Co. Ltd.
1) Apr 1998 --- Feb 1999
Position: Manager of Suzhou Branch
Major Responsibilities:
 Responsible for the performance in Suzhou area
 Managing sales, finance, storage, transportation and personnel divisions with total more than 50 employees
Achievements:
 Revenue is increased 77% compared with last year
 Recombine teams to gain the better performance
Major Gains:
 Improve management skills by taking charge of multi functions and overall enhanced strategic thinking
 Promote the capability of facing pressure and taking challenge
2) Feb 1999 --- Mar 2000
Position: - Channel & Marketing Manager of Shen-Mei;
- Channel & Marketing Manager of Coca Cola East Region.
Main Resposibilities:
 Responsible for market activities and channel sales
 Establish the development strategy for East China
Achievements:
 Different channel different promotion strategy make revenue rising rapidly
 Discover new revenue opportunities such as supermarket, hypermarket and so on
 Key channel and key customers bring much more revenue compared with rival companies.
Major Gains:
 Understand the specialty of different business model through channel management
 Familiar with the complex relationship among agent, wholesaler and direct sale

 May 1994 — Mar 1998


Company: Shanghai KFC Co. Ltd.
Department: Marketing
Position: Manager of Marketing Department
Main Responsibilities:
 In charge of brand management
 promotion programs
 PR activities
Achievements:
 Build up the No. 1 brand in fast food industry in Shanghai
 Effective promotion programs to make the revenue increased rapidly
Major Gains:
 Realize the importance of brand management and development to a company and got the relative skills
 As leader in charge of marketing department to manage total nine members, accumulated management experience

 Aug 1988 — Apr 1994

Company: Shanghai Steel Transportation Co. Ltd.
Department: - Allocation Center
- Development Department
Main Responsiblities:
 Market Research
 Consumer Demand Analysis
 Business Development
Major Gains:
 Learn that it is most essential to satisfy customers
 Understand how to prioritize customer’s requirement
 Familiarize with business development and operations

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