A bit about me
Male | | from: China
I am currently in Shanghai
Personal Status
Name: Tao Li (Johnson)
Sex: Male
Marriage Status: Married
Mobile: 13311920290
Character: Mature, active, ready to take pressure & challenge
Education
University: Shanghai University of Finance & Economics
Major: Industrial Economics—Industrial Economics Management
Period: Sep 1986 --- Jul 1988
Degree: College
Training
Sep.1991 — Jul.1992
International Trade in Shanghai University of Finance & Economics
Working Experience
Mar 26 2010 – Now
Company: Coach China
Position: Director ,Business Development--South China(Including East, South East, South West and Central)
Main Responsibilities:
Business development strategy setting
City data and competition information Analysis
Key accounts relationship
New stores goal achieving
Assets management
Processes establishing
Dec 2008 – Mar 25 2010
Company: Chamate Incorporate Company
Position: Deputy General Manager
Chief Development Officer
Main Responsibilities:
Establish development strategy for the whole country
Lead to achieve the goals of new stores
Manage franchising business
Mar 2000 -- Nov 2008
Company: Yum Restaurant China
Department: Market Development
Position: Deputy Director
Main Responsibilities:
- Mar 2000 – Aug 2002: South, Central and South West China
In charge of the business development for Guangdong, Guangxi, Fujian, Hunan, Hubei, Sichuan, Jiangxi, Hainan, Yunnan and Guizhou total 10 provinces in 5 regional companies including strategy set up, team build up and the goals achievements
- Aug 2002 – Jul 2004: Headquarters of China
Strategic customers’ management
Business trainings arrangement
Development strategy fine tuning
New site assessment and approval
- Aug 2004 – Nov 2008: North China
Take the leadership for Beijing, Tianjin, Hebei and Tianjin in Development Business
Direct whole team to achieve targets
Achievements:
Guide 5 divisions of Guangzhou, Shenzhen, Fuzhou, Wuhan and Chengdu which were far behind to surpass the rival company
Keep the highest hit rate for the successful new stores. Retain the return of investment above 40%
Build a strongest development team
Major Gains:
Being rewarded with global supreme award by global president David Novak and President of Yum China. Moreover being recognized as the worldwide champion
Apr 1998 -- Feb 2000
Company: Coca Cola (China) Beverage Co.Ltd.
Shanghai Shen-Mei Beverage & Food Co. Ltd.
1) Apr 1998 --- Feb 1999
Position: Manager of Suzhou Branch
Major Responsibilities:
Responsible for the performance in Suzhou area
Managing sales, finance, storage, transportation and personnel divisions with total more than 50 employees
Achievements:
Revenue is increased 77% compared with last year
Recombine teams to gain the better performance
Major Gains:
Improve management skills by taking charge of multi functions and overall enhanced strategic thinking
Promote the capability of facing pressure and taking challenge
2) Feb 1999 --- Mar 2000
Position: - Channel & Marketing Manager of Shen-Mei;
- Channel & Marketing Manager of Coca Cola East Region.
Main Resposibilities:
Responsible for market activities and channel sales
Establish the development strategy for East China
Achievements:
Different channel different promotion strategy make revenue rising rapidly
Discover new revenue opportunities such as supermarket, hypermarket and so on
Key channel and key customers bring much more revenue compared with rival companies.
Major Gains:
Understand the specialty of different business model through channel management
Familiar with the complex relationship among agent, wholesaler and direct sale
May 1994 — Mar 1998
Company: Shanghai KFC Co. Ltd.
Department: Marketing
Position: Manager of Marketing Department
Main Responsibilities:
In charge of brand management
promotion programs
PR activities
Achievements:
Build up the No. 1 brand in fast food industry in Shanghai
Effective promotion programs to make the revenue increased rapidly
Major Gains:
Realize the importance of brand management and development to a company and got the relative skills
As leader in charge of marketing department to manage total nine members, accumulated management experience
Aug 1988 — Apr 1994
Company: Shanghai Steel Transportation Co. Ltd.
Department: - Allocation Center
- Development Department
Main Responsiblities:
Market Research
Consumer Demand Analysis
Business Development
Major Gains:
Learn that it is most essential to satisfy customers
Understand how to prioritize customer’s requirement
Familiarize with business development and operations